Marketplace Category & Filter Walkthrough

This section is for Roll20 Marketplace creators only.

If you have any questions about anything outlined in this walkthrough or need further assistance, please visit the EXAMPLES section at the end of this document for more information. If you cannot find you what you need there, please contact us through our web form.

As always, thanks for providing awesome content that helps make Roll20 great! 


Choosing Your Category

The first of the three primary organizational tools you will need to update is the CATEGORY.  To choose your category, scroll down towards the bottom of the screen until you see the item category section below:

From here, you can use the dropdown menu to choose the best category for your content.

Please note that your product can only fall into one CATEGORY, either ART or GAMES regardless if your pack contains aspects of multiple CATEGORY types. Just like in a physical store, you must choose the section that your product can be found in.

Once you have selected your main category, you can move on to select your sub-category, and finally, select the specific of your subcategory type.

Below is an example of tileset with the proper classifications selected.


Main Category: Art

If you select ART as your main category for your content, below is a breakdown of your options for its respective subcategories and their definitions. Remember: You may only choose one.

Tokens Anything related to Character Tokens

Figures

Transparent, non-bordered figures

Bordered Tokens

Tokens with borders

Portraits

Character portraits, usually for char sheets/avatars

Token Elements

Token borders, token flair, templates to make your own

Status Icons

Status icons for tokens

Maps All the elements to create a background

Tile Sets

Where players must build their own map

Map Packs

Where players are provided with a complete playable map

World Maps

Overland, city, world, universe maps

Dynamically Lit Maps

Maps that are set up as addons with dynamic lighting

Dashboards

Map borders and play dashboards

Objects All the pieces to add to your background

Structures

Buildings, tents, bridges, and other map structures

Nature

Trees, hills and other natural features

Decor

Furniture, props, traps, man-made items to decorate an area

Magic & Effects

Spells, magical and special effects

Map Markers

Map pins, room letters, indicators

Weather Weather effects for the weather layer

Main Category: Games

If you selected GAMES as your main category for your content, the table below shows a breakdown of your options for its respective subcategories and their definitions. Remember: You may only choose one.

RPG Rulebooks

Any rule book for Roleplaying Games

Core Games

The required material to play a game

Bestiaries

Monster compendiums to be dropped into people’s games

Rules Expansions

Any rulebook that is supplementary to a core rulebook

Add-ons

  • Characters
  • Monsters
  • Items
  • Locations
  • Effects
  • Idea Prompts
  • Puzzles
  • Play Aids
  • Macros

Elements that enhance a game, such as a pack of pre-written NPCs, an entire city location, or a deck of special effects.

Adventures

Any roleplaying game adventure

One Shots

Can be completed in one 4-hour session

Short Campaigns

Intended for two to eight 4-hour sessions

Long Campaigns

Intended for nine or more 4-hour sessions

Board & Card Games

All games that are not roleplaying

Classic

Chess, checkers, dominoes, etc

Strategy

Any strategic based board or card game

Party

Party games, intended for quick easy understanding and fun

Family

Games intended for an entire family, with child-friendly features

Card Decks

Custom deck and skins for all your card needs


Choosing Your Filters

The second of the three primary organizational tools you will need to update is are your FILTERS. This section is located directly under the CATEGORIES as indicated in the image below:

FILTERS define the contents and style of your product. Not all FILTERS work for all products, so select the ones that pertain to your content.

Each product type auto-populates a set of default filters, so feel free to use the ADD FILTER dropdown (see below image) to add other relevant FILTERS to your product. You can always remove them by clicking the X on the right if they are not relevant.

You can only select one attribute from each FILTER but some FILTERS can be duplicated to represent multiple features. In the example below, an Adventure Module that contains Dynamic Lighting, Rollable Tables, and Card Decks will have three Features FILTERS.

Note: Roll20 reviews every product for accuracy before approval. Misrepresenting your product to exploit the filter system will result in a complete and final rejection of the product.

Filter Types: Breakdown

The table below outlines the different filter options that are available to you along with the descriptions for each one. Use this as a guide to help you determine which filters are the best fit for your content.

* denotes allowance for multiple selections

FILTER

Description

Rule System

If your product is for a specific game/rule system, such as a D&D module or a Starfinder SRD token pack, you’d list that here.

Installation

Is this an Art pack that shows up in the Art library? A module that people create a new game from? An Addon that they add into their game? A Compendium that they reference?

Downloadable

As an Art pack, is this downloadable? As a module, is there a downloadable PDF or other elements?

Genre

The genre your product fits best in.

Age Recommendation

Most content on Roll20 falls into Teens and Up. If your product is geared towards children, or contains content that’s a bit more mature, indicate that.

Unique Status *

If your product is a content bundle, state that. If you’re the publisher of a system and this is Official content, let that be known. If you’re an indie creator, list that as well.

Features *

All of the features that your product contains, such as dynamic lighting, macros, etc.

Art Style

What style of Art is found within the product? This allows players to find art that matches their preference and game.

Perspective

Top down, isometric, front facing?

Grid

What type of map grid does this product feature? None, Square, Hex?

Starting Level

Is this adventure for low-level players, high level, etc?

Players Min

The minimum number of players needed to start a game.

Players Max

The maximum number of players a game can handle.


Choosing Your Tags

The third and final primary organizational tools you will need to update is are your TAGS. This section is located directly under the SECONDARY FILTERS section as indicated in the image below:

The Marketplace search prioritizes multiple details, including product title, product description, and TAGS. Your product can contain up to 5 TAGS.

The TAGS you select should include terms that best sum up your content and what you'd expect customers to type into a general search when looking for your product. One thing to keep in mind when creating your TAGS is that the first tag holds more weight than the second, which holds more weight than the third. So the key is to order your TAGS in priority. Be sure to click SAVE TAGS once you’re finished to retain your selections.

That’s it! You’ve now completed the process of editing all the necessary elements of your content!


CATEGORY & FILTER EXAMPLES

Below are some examples of many product CATEGORIES and FILTERS to give you some guidance on the different types of subcategories we explained in this walkthrough.


Art

Tokens

 

Figures

Bordered Tokens

Portraits

Token Elements

Status Icons

Maps

 

Tile Sets

Map Packs

World Maps

Dynamically Lit Maps

Dashboards

Objects

 

Structures

Nature

Decor

Magic & Effects

Map Markers

Weather


Games

Rulebooks

 

 

Core Games

Bestiaries

 

Rules Expansions

 

Add-ons

  • Characters
  • Monsters
  • Items
  • Locations
  • Effects
  • Idea Prompts
  • Puzzles
  • Play Aids
  • Macros

FILTER

 

 

Art Style

Traditional

3D Model

Perspective

Top Down

Isometric

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